Ignore Reviews

For whatever reason, many are convinced that ignoring reviews on third-party sites like Yelp is OK. This is entirely not true and one of the biggest hotel owners mistakes you can make. We can all agree that there will be the occasional whiny guest that simply enjoys complaining and causing trouble. Yet, the vast majority of reviews are from regular people who experienced something negative, minor or otherwise.

Every review must be attended to. This is your chance to get free insight. To find out what needs improving so that your hotel can be as successful as possible. When positive reviews surface – celebrate! Use positive reviews to help promote your hotel and strengthen hotel guest relations. This is a simple task – do not ignore reviews. Read them, respond to them, take action, and move forward.