How Storytelling Can Drive Revenue for Your Hotel

To Woo, Your Guests, Discover Their Passions

What does your target market love, enjoy, or cherish? Combine the most riveting parts of your hotel’s story. For the leisure or transient market, consider which aspects of your hotel story will be most appealing to them. These are people that are interested in the experience your hotel offers. These individuals are here to explore, work, be tourists, and relax at your hotel.

Consider which onsite amenities appeal to this group. Perhaps there’s a special romantic dinner package, or an outdoor adventure family package. Maybe your restaurant hosts a game night for kids or a movie on the grass outside. Those are all experiences that will draw this target market to you. Then, figure out specifically, which nearby points of interest and restaurants are most appealing to this group.

Is there an incredible street market that happens every Sunday? Do you have insight on the beach with the plushest sand nearby? Which restaurant has the best ceviche on the West Coast and is within walking distance? Once you’ve determined the bait this target market requires, piece it together to create a cohesive story.

Now, you must deploy your story. How are you going to ensure your storytelling reaches the ears of those interested? Content marketing. Does your hotel have a blog? Yes? Good. No? Get one.

Write your story in installments, write about the history of the area, write about family fun, just keep writing consistently to keep drawing in revenue. Don’t have time to get creative? Hire someone else to tell your story for you.

Then, utilize a full content marketing strategy to promote your blogs, and drive traffic to your vanity site. Vanity site = revenue, it’s that simple.