Going with The Wrong Brand You cannot do it alone, and you shouldn’t have to. Finding the best fit for your hotel in terms of a brand is instrumental in your hotel’s success. The biggest mistake hotel owners make in this department is not shopping around enough. Your hotel operator or brand is like your significant other in many respects. You need to have open communication, respect one another’s opinions, experiences, and visions, and at the end of the day – you need to make one another better. Don’t go with the first brand that schmoozes you, shop around. A

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Ignore Reviews For whatever reason, many are convinced that ignoring reviews on third-party sites like Yelp is OK. This is entirely not true and one of the biggest hotel owners mistakes you can make. We can all agree that there will be the occasional whiny guest that simply enjoys complaining and causing trouble. Yet, the vast majority of reviews are from regular people who experienced something negative, minor or otherwise. Every review must be attended to. This is your chance to get free insight. To find out what needs improving so that your hotel can be as successful as possible. When positive reviews surface – celebrate!

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