Best Rates on Competition Rather Than Value

Justify the value the customer receives. If your hotel doesn’t have a pool or jacuzzi, and all the other competing hotels do, then a guest surely won’t expect to pay the same rate at your hotel.

If your hotel does, in fact, have rates that are higher than the value, the business will be hurt by a lack of return guests. Don’t expect positive reviews or even guest recommendations.

The price must always reflect perceived value. Be sure to audit your rates annually and adjust them to reflect the experience and value offered.